social / pr / sales and marketing / productivity / branding
Equal parts Creative and Technical, mixed with humor and extraordinary listening skills, Jonathan Wright is the Director of Digital and Media Relations at The Hollenbeck Group. He made his initial mark in the global beauty and fashion centers, New York City and Miami, with clients including L’Oréal, Armani and Ralph Lauren. At the same time, he saw the technology sector opportunities to come in San Francisco and the Silicon Valley - and acted upon them.
During his early career in New York, Jonathan worked with PR maven Norma Quinto at Quinto + Co., cast fashion shows for Bosa and Zang Toi and wrote for Ulmo Vogue and Elle Japan. From those experiences, he gained even greater insight into how to make every production and image look seamless, the importance of staying on timelines and within budgets and, most importantly, how to handle and inspire the “creative personality.”
His full understanding of individual and brand image - including and beyond fashion - then led him to tech and social media. Returning to San Francisco and the Silicon Valley, Jonathan jumped headlong into the tech sector bringing his management expertise to casino.com, freesamples.com and comics.com. He then built the Knowledge Base for beauty site Gloss.com before it was sold to The Estée Lauder Companies.
Jonathan subsequently joined Copithorne and Bellows, the third largest tech PR firm in the United States. It was during that time that Jonathan saw the potential in the then nascent social media space. His unique understanding of the value of social media coupled with his background in strategic development eventually led to his consulting with clients including Oprah Winfrey’s OWN Channel on channel strategy, guest posts and analytics. Providing his guidance to Sony Music, he worked with artist’s managers for Shakira and Kelly Clarkson, as well as being part of the Sony Corporate team that helped Adam Lambert make history as the first openly Gay artist to debut at No. 1 on the Billboard charts.
Applying the same science of technical dedication, critical thinking and brand focus to digital project management for both consumer and UX / VX projects, Jonathan has managed both traditional and digital campaigns for clients including Hewlett Packard, Sun Microsystems, Thomson Reuters, Iomega, The Princeton Review, Rockin' Jump Trampoline Parks and Age to Come Apparel.
Currently based in Palm Springs, California, Jonathan balances a thriving PR and media buying business with styling a handful of Hollywood's top actors and musicians.