Be One of the Few.

Productivity, Executive Development, Branding and VisibilityLeslie L KossoffComment

I'm a personable sort of person. Understanding. Thoughtful. Compassionate. Sympathetic (when it's warranted).

I'm also impatient and a lot tougher than I look.

And one of the things I'm most impatient about - and a lot tougher - is people who whine.

Inside or outside of my client organizations. Personal or professional. It doesn't matter the level or the reason. I have absolutely no patience or tolerance for whining or whiners.

But where does whining come from? What causes it?

Whiners are people who are more than happy to complain about their dissatisfaction with what is but have no intention of doing anything about it.

You know the types. They talk about writing a book. Or talking to their boss about a promotion. Or looking for another job. Or moving to a different country.

They talk. But they don’t act. They never start.

Then there’s the group that starts but doesn’t finish. They lose interest. It gets “too hard.” They have “more important things to do.”

They’re the ones who leave a littered landscape of ideas - from whimsical to great - that never see execution.

Or the other group that starts but doesn’t finish. They’re the ones who simply overload themselves with things that really aren’t as important and get in the way of the important work. For them, it gets to the point that can barely see their great idea any longer.

To me, they're the saddest group of all - because they tried. Really tried. And the reason they didn’t finish isn’t because they couldn’t. In fact, they were probably the closest to seeing their ideas come to life.

Instead, they got caught in the noise. 

Too many ideas piled upon the originating idea. 

Too many voices saying things - good and bad - for all sorts of reasons - good and bad - that muddied the waters so much that there was no clear blue water to be found. 

Too many tasks upon tasks upon tasks - each of which took them away from what they wanted to do.

Until someone else did it or, just as bad, they can’t find the excitement or the focus any longer to finish.

That's why when I read...

“Lots of people start. Very few finish.”    Mark Suster

...it resonated so deeply for me.

That statement is truer than any of us want to imagine - especially about ourselves. As important, though, is that lots of people talk about starting and even fewer of them finish.

Don’t be one of those.

How? The answer is easy: Don’t allow yourself to get distracted.

Executing on that answer? That’s the hard part.

But if you want it - whatever it is - then you have to finish. It’s that simple.

Don’t let anyone or anything get in your way. 

Execute. Deploy. Manifest your vision into reality.

Be one of the few. Finish.


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