Customer

Differentiating Yourself from the Crowd

I was recently asked if I had any video of myself doing a presentation. (In a little while I’ll let you know why - but for the moment, stick with me here.)

In looking through footage, I found this presentation I did in London for the UK Horticulture Trades Association. The conference audience consisted of a few hundred senior executives and owners from across the garden retail and horticulture trade industry from throughout the country.

As you’ll see, the topic I was dealing with was how to differentiate yourself from the crowd based on the customer experience. It wasn’t called exactly that - but that’s what it comes down to.

Take a watch and listen - it’s about twenty minutes - and see how you can improve your standing in your industry…and beyond!